SERVICES
Committed to excellence
01
Event Strategy & Execution
End-to-end ownership of event marketing — from strategy and budget/forecast planning to execution across formats (workshops, roundtables, roadshows, executive experiences, hospitality, etc) — backed by repeatable playbooks built for scale.
02
Goal Setting & Performance Analysis
Aligning and setting program targets with sales stakeholders, proactively reporting out (QBRs, pipe councils, etc) against targets, making adjustments where needed and holding teams accountable for ROI.
03
Team Leadership & Dvelopment
Organizational design paired with coaching, mentoring, and individualized development plans to build and grow high-performing teams.
04
Fractional Support
I embed as an extension of your team — fractional or project-based — to cover gaps in skills, bandwidth, or leadership, without adding permanent headcount. Whether that's hands-on execution, interim leadership, or specialized expertise during a surge or transition, I flex to where the need is greatest.
ABOUT
About Me
I've spent most of my career in marketing and the last decade building Field Marketing teams and programs inside two of the fastest-growing companies in tech: Databricks and Splunk.
At Databricks, I led the Americas Field Marketing team for five years, supporting 15x revenue growth and a sales organization that scaled to ~800 people. Before that, I spent six years leading Americas Strategic & Enterprise Field Marketing at Splunk through its own hypergrowth phase.
What I bring: a proven playbook for building scalable and repeatable programs; roadshows/tours, executive experiences, and virtual events — designed to meet customers where they are and drive measurable pipeline impact.
Through amazing leadership along the way, I became passionate about building and developing my own high-performing teams. I've come to understand the value of effective organizational design in creating a cohesive, motivated team that consistently achieves top results.
When I am not in work mode (depending on the season), you will find me snowmobiling or wake surfing with my husband and two boys.
Please don't hesitate to reach out and let me know how I can help you.
APPROACH
How I work
Please just reach out to me, happy to have an intro chat about how I might be able to help you, whether it be on a project or maybe just a gap on your team, shannon.cuthbertson01@gmail.com.